Someone, perhaps a reader, has just recently written a lengthy and fairly comprehensive definition of planning. It includes a number of different sections and links to us (thanks!).
What it needs now is a present/future perspective about where the discipline is heading. Anyone up for contributing?
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Saturday, October 28, 2006
Posted by Adrian at 10/28/2006 08:19:00 AM