Industry: Analyzing CNN "Actual News" Content

Reprint from Daily Kos which critiques the level of "actual news" featured on websites after you take out ads.

Let's take a look at their home page (from yesterday's "above the fold" CNN home page):
CNN HOME PAGE




Okay, now let's find all of the advertising, including cross-selling and up-selling to other CNN shows and services. Here's what we get:

CNN Advertising




And now lets find all of the dog-bites-man sensationalism, gossip, trivia, and other non-news.

CNN Sensationalism




And now the actual news... wait for it...

CNN Actual News




That is the SUM TOTAL of actual news presented on the above-the-fold CNN home page.

This is what their home page would look like if it was presented with just news:

CNN CIRCA 2000...