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Wednesday, October 04, 2006

How To...Make a Video Viral

How to...Make a Video Viral

Two "Entertainment Weekly" writers consulted experts at CollegeHumor, YouTube, Google Video, AOL Video and MySpace this summer to find out what makes a viral video sensation. The keys to viral success, according to the amateur filmmakers, include:

* Comedy: The most successful consumer-created videos are funny and spontaneous.

* Hooks: Viewers must be drawn in within the first 10 to 15 seconds of video.

* Music: Sound adds to a video's entertainment value.

* Length: Short is always better.

* Relevance: Most viral sensations target a niche audience and include nostalgic or pop culture references.

Then when you make it, chart it globally here


1 comment:

Anonymous said...

Sounds like the same criteria for making good advertising