Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.

Thursday, August 03, 2006

Trend: User-Created: "We Got MuthaFuckin' SNAKES!"

Do I even need to explain "Snakes On A Plane" at this point? It just keeps building bigger...and New Line Cinema is trying to steer the reins with this viral execution.

Send your friends a personalized message from Samuel L Jackson!

"We got muthafuckin' SNAKES!"

1 comment:

AKI SYSTEMS 2600 said...,0,1444365.story?coll=la-home-entertainment

Fans crash "Snakes on a Plane" marketing scheme
A campaign for New Line Cinema created by VariTalk to promote the movie "Snakes on a Plane" offered Web users the chance to send a prerecorded phone message from Samuel L. Jackson, but it proved so popular with visitors that the site was overwhelmed and the service did not work as advertised. A VariTalk executive said the service would be working as of today.