Do I even need to explain "Snakes On A Plane" at this point? It just keeps building bigger...and New Line Cinema is trying to steer the reins with this viral execution.
Send your friends a personalized message from Samuel L Jackson! 
"We got muthafuckin' SNAKES!"
Thursday, August 03, 2006
Trend: User-Created: "We Got MuthaFuckin' SNAKES!"
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http://www.latimes.com/entertainment/news/la-fi-snakes4aug04,0,1444365.story?coll=la-home-entertainment
Fans crash "Snakes on a Plane" marketing scheme
A campaign for New Line Cinema created by VariTalk to promote the movie "Snakes on a Plane" offered Web users the chance to send a prerecorded phone message from Samuel L. Jackson, but it proved so popular with visitors that the site was overwhelmed and the service did not work as advertised. A VariTalk executive said the service would be working as of today.
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