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Thursday, August 17, 2006

Trend: Conscious Consumption: (Product)RED

We have been tracking PRODUCT (RED) for some time here, here, here and here. have gotten a preview (well aren't they special) of Gap's PRODUCT (RED), which launches in October. The clothing and accessories will be co-branded, and 50% of all profits from the sales of (RED) items will be given to The Global Fund to Fight AIDS, Tuberculosis and Malaria, the benefactor of funds (and media attention) of the PRODUCT (RED) movement.

Gap's PRODUCT (RED) for Holiday 2006 includes tees, hoodies in cotton and in cashmere, jackets, jeans, bags, belts, caps, scarves, a bracelet, candle and Individuals, a book of celebrity portraits taken over the years by Gap (100% of sales from the book will be donated to the Global Fund). Prices will range from $10 to $350. Some PRODUCT (RED) tees are currently available in the U.K. The full line will be carried in flagship/key stores in the U.S. and U.K. starting in October (limited items in other stores), and will also be available online.


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