Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.

Saturday, August 19, 2006

Trend: User-Created: Street Use

Despite all our grand planning and strategic intents, it is intriguing how you simply can't calculate the street level use of our products. Consider the impacts that some kids in 1970s NYC had on the world, simply by taking two busted turntables and scratching out a beat - hardly the intention of all the R&D labs and global strategists.

This site features the ways in which people modify and re-create technology. A collection of personal modifications, folk innovations, street customization, ad hoc alterations, wear-patterns, home-made versions and indigenous ingenuity. In short -- stuff as it is actually used, and not how its creators planned on it being used.

As William Gibson said, "The street finds its own uses for things."

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