Consultancy Millward-Brown today released their annual ranking of the top 100 global brands. Through a formula which looks at a company's intangible earnings, the company presents their POV on what a brands contribution was to those earnings, and additionally projects what the future value will be.
An interesting read, throws out some good fodder in times where its increasingly difficult to prove how our brand building efforts are adding to the bottom line.
*notable for Fallon, Citi is ranked #8, up 9% from the year prior, and is the only financial services company to make the top 10.
Monday, April 23, 2007
Top 100 Brandz of 2007
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1 comment:
Interesting that Citi would make the top 10. I doubt most people, and know what their brand or value proposition is. Having the umbrella, then not having it, being Citigroup and now just Citi, trying to rip off American Express's marketing with their Citi PrivatePass concert series... seems confusing to me.
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