Consultancy Millward-Brown today released their annual ranking of the top 100 global brands. Through a formula which looks at a company's intangible earnings, the company presents their POV on what a brands contribution was to those earnings, and additionally projects what the future value will be.
An interesting read, throws out some good fodder in times where its increasingly difficult to prove how our brand building efforts are adding to the bottom line.
*notable for Fallon, Citi is ranked #8, up 9% from the year prior, and is the only financial services company to make the top 10.
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