Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.

Showing posts with label Tools. Show all posts
Showing posts with label Tools. Show all posts

Friday, October 03, 2008

Sustainability Dictionary


The Hartman Group shares insight into green and sustainability with their "Gnomenclature on Sustainability." The interactive report/dictionary is a clever and engaging presentation of both qualitative and quantitative findings. Fun Friday reading and a good, quick reference for those new to the category. 

Tuesday, January 29, 2008

Tooble Comes With The Goods



Tooble is a new program that allows you to download any of the content on YouTube to your computer with ease. No video editing or IT skills necessary. It's free and has a very slick and user friendly interface - it can even function as a standalone YouTube browser. Tooble downloads, converts and imports any YouTube video into MP4 format to play on your computer, iPod, iPhone, Apple TV, etc., with just a few clicks. You can even take the MP4 video file and drop it into PPT - perfect for all of those times you wanted to drop that YouTube video into a deck. Finally, my one complaint about YouTube has been solved.

Currently you need a Mac. You can also sign up to be a Beta tester for the PC version.

Tuesday, July 17, 2007

Jazz up nasty ppts



Jim Bumbgardner thought up this neat little flickr hack that allows you to search for flickr images by color.

This guy said it nicely:
"This is either something that designers and photo editors have been waiting their whole lives for, or one of those "I've created this because the Web lets me do it" kinds of things."
-- Alex Soojung-Kim Pang

I think it's both, actually.

Tuesday, June 19, 2007

Giving a brand a REAL face on social networks



Hotlists is an extension of Hot-Or-Not.com which allows the user to upload brand logos or images into a database and then browse the database to create a personal lists of brands, images, logos etc that he or she deems hot-or-not. The application was recently added to facebook which allows a social network user to integrate brands into his or her online profile. Although not very widely used yet, this widget would give a brand a tangible (or many) face to look at and profile to read and judge.

Real site can be found here http://hotlists.hotornot.com

Thursday, June 07, 2007

Periodic Table--Wait! Come back!

The periodic table of visualization methods is a great planner gadget. Practically any method of organization...organized! And they even remembered Lachlan's prized iceberg chart. So please come back, I wasn't going to talk about science.

Monday, April 23, 2007

Top 100 Brandz of 2007



Consultancy Millward-Brown today released their annual ranking of the top 100 global brands. Through a formula which looks at a company's intangible earnings, the company presents their POV on what a brands contribution was to those earnings, and additionally projects what the future value will be.

An interesting read, throws out some good fodder in times where its increasingly difficult to prove how our brand building efforts are adding to the bottom line.

*notable for Fallon, Citi is ranked #8, up 9% from the year prior, and is the only financial services company to make the top 10.

Friday, April 20, 2007

Planning Tool: The Budget Graph














Now that you've paid your taxes, see where they're going onThe Budget Graph. While you could get that information on the government's OMB site, the folks at the budget graph have done the heavy lifting for you (and also added a few graphics to hold your attention). You can search by branch or by governmental department and find out how the total funds compare to the previous year.

For example, if you select "Health and Human Services," you see that "Administration for Children and Families" was allocated $12.329 billion, a 10% decrease from last year (that's a loss of ~$1.4 B). A pretty significant cut, and all the more reason to support Susie Flynn and CDF (Digg her here).

Meanwhile, the FDA is getting $1.641 B, a 10% increase (a gain of a mere $151 million). This increase starts to feel small in light of the fact that only 1.3% of imported foods are inspected and many are found to be tainted.

All in all, a cool tool (though the site seems to be a bit slow at time of posting).