Brave New Media: Xbox on the move

Xbox has been plugging away at video gaming perceptions (mindless, solitary waste of time). Last month, Xbox Live offered the first episode of “South Park” ever produced in HD—because Comedy Central doesn’t have an HD offering. It’s a partnership that should be a wake up call for traditional distributors: they’re competing against a much wider array of new digital platforms.



It’s a call that others should be hearing, too. Xbox Live announced today (via Ad Age) that it will now offer instant messaging through the TV. Seems logical: "If my Xbox is on I might as well let my IM list pop up -- screens are big enough today," said Mike Vorhaus, SVP at Frank N Magid Associates. That sounds like a solid rationale for TV 2.0.