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Monday, February 04, 2008

Reebok: Perfectville Still Just A Town of One

Speaking of a smart post Superbowl ad, check out Reeboks angle in:

Not only did they (like Miller High Life) avoid the nearly $3 million pricetag, but they built up some buzz and interest with their Perfectville microsite in the days leading up to the game, and they tapped into something that was a BIG deal for those of us who love football: the prospect that the perfect season record held by the 72 Dolphins could have been broken last night (and most people were expecting just that result).

Maybe the start of a new era for advertisers Superbowl strategy? Avoid paying to actually be in the game, and find a way after the jump to do something interesting and stand out from all those who ponied up the cash just to be a part of the clutter (and maybe even make the guys who opted for game time spots feel a little foolish for having done so).

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