Guilty Pleasure: Tay Zonday Crashes Into Weird

The latest from our favorite internet celebrity.

This is a little nuts...even for him. Hard to decide whether he intentionally dialed up the craziness/oddness factor or this is just genuine Tay. Either way, good for some renewed water cooler chat and more hype for the everyday celebrity- brought to you by YouTube.

Reebok: Perfectville Still Just A Town of One

Speaking of a smart post Superbowl ad, check out Reeboks angle in:



Not only did they (like Miller High Life) avoid the nearly $3 million pricetag, but they built up some buzz and interest with their Perfectville microsite in the days leading up to the game, and they tapped into something that was a BIG deal for those of us who love football: the prospect that the perfect season record held by the 72 Dolphins could have been broken last night (and most people were expecting just that result).

Maybe the start of a new era for advertisers Superbowl strategy? Avoid paying to actually be in the game, and find a way after the jump to do something interesting and stand out from all those who ponied up the cash just to be a part of the clutter (and maybe even make the guys who opted for game time spots feel a little foolish for having done so).

Imitation is the Highest Form of Flattery

Our boys over at Fallon London must be enjoying this. The much talked about Cadbury's Gorilla spot latest spoof comes from Wonderbra. Peep both below, judge for your self.

Cadbury original:



Wonderbra spoof:

WOM: Viral Marketing for the Real World

Influx Insights notes that Duncan Watts, Professor of Sociology at Columbia University, was recently interviewed on the topic of viral marketing for HBR’s Ideacast series.

Watts starts out by explaining how viruses work, highlighting how it’s well known to science that a small number of people start epidemics. For a virus to become an epidemic, it requires each infected person infects at least one other person. Infect less than one and a viral epidemic doesn’t occur.

In science terms, an epidemic requires a “reproduction rate” of 1.

Watts believes marketers need to now think beyond viral, to an alternative that he calls Big Seed Marketing. This demands marketers go beyond the analogy of viral, where current thinking demands that viruses start with a small number of people. His recommendation is not to replace traditional marketing with viral, but introduce viral elements to traditional programs.

Word of Mouth: Creationist vs Evolutionist WOM

This is your brain on Word of Mouth...

...any questions?