a) Nice strategy
b) Great way to join in the conversation and continue the dialogue
c) ...and save a buck or two on Superbowl rates (talk about it, don't actually be on it)
d) Fast delivery of a idea to capitalize on relevance (presumably they trolled the preview spots of last week and didn't actually shoot last nite and edit this am)
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.