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Monday, February 04, 2008

Guilty Pleasure: Miller High Life Delivers Common Sense

a) Nice strategy
b) Great way to join in the conversation and continue the dialogue
c) ...and save a buck or two on Superbowl rates (talk about it, don't actually be on it)
d) Fast delivery of a idea to capitalize on relevance (presumably they trolled the preview spots of last week and didn't actually shoot last nite and edit this am)

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