"How do you even define what marketing is anymore Craig?"

The other line I love is:

"It's not viral marketing. It's comedy."

So what's the difference? At least Judd Apatow and his gang have the balls to kick the question around in this hilarious vid...



Props to Rick Webb (Barbarian Group) for mentioning Backlash, along with other cool stuff, in his Feb 25 Creativity Online "Guest Editor" piece.

(Speaking of cool stuff, and this is the mobile-phile in me talking, there is now one cellphone for every two people IN THE WORLD, or so says this intriguing Washington Post piece from last Sunday.)