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Tuesday, February 19, 2008

Fallon Brainfood: Dragon (China) Rising

Fallon strategic planner Avin Narasimhan presents the latest helping of Brainfood, giving us his perspective on the meteoric rise of China and what it could mean for us (as a global business, as advertisers, as...people).

click here to view in full screen.

Since Slideshare doesn't do video, check the links below to get some of that context (slide number included for quick reference).

Chinese ad vs US (circa 1980s)- compare and see for yourself (slides 2&3).

Rejoice Shampoo ad- creative way of approaching a fairly standard product benefit (slide 37).

Nike celebrates the 25th anniversary of Air Force One's- Beijing party (slide 49).

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