Fallon Brainfood: Dragon (China) Rising

Fallon strategic planner Avin Narasimhan presents the latest helping of Brainfood, giving us his perspective on the meteoric rise of China and what it could mean for us (as a global business, as advertisers, as...people).

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Since Slideshare doesn't do video, check the links below to get some of that context (slide number included for quick reference).

Chinese ad vs US (circa 1980s)- compare and see for yourself (slides 2&3).





Rejoice Shampoo ad- creative way of approaching a fairly standard product benefit (slide 37).



Nike celebrates the 25th anniversary of Air Force One's- Beijing party (slide 49).

Brainfood: Virtuality

Fallon strategic planners Aki Spicer (Aki Octagon) and Avin Narasimhan (Desi Stoneage) have come back from the future to offer their POV about Virtuality and it’s implications for brands.

One of the hottest debates in marketing circles today is the viability of virtual worlds like Second Life. What are they? What do people do there? Why? What’s in it for me—if anything? We’ve seen companies flooding these worlds, and some are finding it difficult to translate their virtual world presence into real world gains.

The truth is, we traverse virtual dimensions every day without even thinking about it. From financial transactions, to games, to our daily Facebook interactions with friends, Virtuality is a new normal and it impacts many facets of our lives. It is through this lens that we explore what Virtuality means now and in the future, and what our agency needs to know to extract the most from it.

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*click to goto Slideshare to view the presentation FULLSCREEN.

Brainfood is an monthly digest of Fallon Planner’s strategic intelligence and bridges the gap between trends, business issues, and actionable opportunities for the agency and clients.


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