Fallon Brainfood: Return of the Real Hero—From Caricature to Character

Join us for the next installment of Fallon Brainfood, Thursday January 15th at 1pm EST/12pm CST.  

Topic: Return of the Real Hero—From Caricature to Character

Through the lens of the superhero and pop culture, we'll explore the heightened relevance of heroes, what it means to be a hero today, and how brands can empower your inner hero. Presented by account planner Alyson Heller and planning intern Courtney Kuehn. 

Tune in via live webcast and follow-along on Slideshare/YouTube:

Slideshare: 

Fallon Brainfood: Return of the Real Hero—from caricature to character

Fallon Brainfood: Return of the Real Hero (pdf)

View SlideShare presentation or Upload your own.

Ustream Webcast: 

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Live chat:

Videos: 

Slide 13: Christina Aguilera

Slide 19: SuperHero Comic Guru Interview

With thanks to our interviewees, including blogger Geoff Boucher, "Hero Complex," at the LA Times. 

Check back tomorrow for additional clips, links, and information. 

Fallon Brainfood: Dragon (China) Rising

Fallon strategic planner Avin Narasimhan presents the latest helping of Brainfood, giving us his perspective on the meteoric rise of China and what it could mean for us (as a global business, as advertisers, as...people).

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Since Slideshare doesn't do video, check the links below to get some of that context (slide number included for quick reference).

Chinese ad vs US (circa 1980s)- compare and see for yourself (slides 2&3).





Rejoice Shampoo ad- creative way of approaching a fairly standard product benefit (slide 37).



Nike celebrates the 25th anniversary of Air Force One's- Beijing party (slide 49).

Fallon Brainfood

Brainfood is a monthly all-agency lunch conducted by Fallon Planners. Wide-ranging topics explore trends, business issues, and actionable opportunities for our brands.

Last month's presentation: Design For All
Fallon strategic planners Aki Spicer and Alyson Heller explore the 360° influence that modern design has on the experience of our brands.

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Prior presentation: Virtuality
Fallon strategic planners Aki Spicer (Aki Octagon) and Avin Narasimhan (Desi Stoneage) have come back from the future to offer their POV about Virtuality and it’s implications for brands.

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*Look for Avin to post last week's Brainfood, Dragon Rising (China) soon.

Brainfood: Virtuality

Fallon strategic planners Aki Spicer (Aki Octagon) and Avin Narasimhan (Desi Stoneage) have come back from the future to offer their POV about Virtuality and it’s implications for brands.

One of the hottest debates in marketing circles today is the viability of virtual worlds like Second Life. What are they? What do people do there? Why? What’s in it for me—if anything? We’ve seen companies flooding these worlds, and some are finding it difficult to translate their virtual world presence into real world gains.

The truth is, we traverse virtual dimensions every day without even thinking about it. From financial transactions, to games, to our daily Facebook interactions with friends, Virtuality is a new normal and it impacts many facets of our lives. It is through this lens that we explore what Virtuality means now and in the future, and what our agency needs to know to extract the most from it.

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*click to goto Slideshare to view the presentation FULLSCREEN.

Brainfood is an monthly digest of Fallon Planner’s strategic intelligence and bridges the gap between trends, business issues, and actionable opportunities for the agency and clients.


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