Reader Jason Rose sought our input about his Massive Joke, an effort to auction off the opportunity for a business to embed itself at the centre of a branded stand-up comedy spot that he would write, record and then post on YouTube. Product placement meets audience co-creation.
Well, the bidding recently closed on eBay and seek.com.au - an Australian online recruitment company - bought this exclusive opportunity for $610.
Jason tells us, "Clearly, it wasn't the million bucks I had hoped for, but it certainly vindicated the time I put into bringing the idea to life. I think because they are an online company and hold themselves out as being cutting-edge and open to new ideas, they thought that for $610 they don't have that much to lose."
Drumroll, please... Ladies and gents, here is Jason Rose and his Massive Joke on YouTube:
Jason further adds, "Who knows? Now that a listed, mainstream company has endorsed the project, it may well be that other companies would be willing to get onboard if I was to offer another round."
You can find more at www.themassivejoke.com.
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Saturday, November 04, 2006
Posted by AKI SYSTEMS 2600 at 11/04/2006 10:47:00 AM