Mass Interactive: The Massive Joke Punchline

Reader Jason Rose sought our input about his Massive Joke, an effort to auction off the opportunity for a business to embed itself at the centre of a branded stand-up comedy spot that he would write, record and then post on YouTube. Product placement meets audience co-creation.

Well, the bidding recently closed on eBay and seek.com.au - an Australian online recruitment company - bought this exclusive opportunity for $610.

Jason tells us, "Clearly, it wasn't the million bucks I had hoped for, but it certainly vindicated the time I put into bringing the idea to life. I think because they are an online company and hold themselves out as being cutting-edge and open to new ideas, they thought that for $610 they don't have that much to lose."

Drumroll, please... Ladies and gents, here is Jason Rose and his Massive Joke on YouTube:


Jason further adds, "Who knows? Now that a listed, mainstream company has endorsed the project, it may well be that other companies would be willing to get onboard if I was to offer another round."

You can find more at www.themassivejoke.com.