A belief is something that we choose to see. Even though we can't prove it. Even though there maybe damn convincing alternatives. Belief is a funny old thing. And, clearly, we humans love dabbling in it.
Take belief in God. There's been a rash of books published in the last couple of years that expend thousands of pages of scientific argument to show us that God is a delusion - Richard Dawkins and Sam Harris being 2 key proponents - but maybe all belief is a delusion.
And maybe with the rise of the internet we are moving away from belief towards something else.
Are we in the business of getting people to believe in an idea?
Or are we increasingly going to have to scientifically prove an argument?
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Thursday, November 09, 2006
Are you a believer?
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