Fallon strategic planner Aki Spicer explores the latest social media metrics of the "Kittens Inspired By Kittens" phenomenon (created by Fallon ECD Al Kelly) as well as the 5 actionable lessons we can apply to our brands.
Not a week goes by where someone doesn't ask me to quick-brainstorm a Twitter strategy for their brand. Then I roll my eyes and grimace as I believe most brands probably should not Twitter (because they really aren't willing to deliver on-demand responsiveness - just one among many factors unique to the Twitter platform.).
Nonetheless, here is an easy chart of 6 Ways To Play Twitter. Pin it on your wall if you're considering just how your brand may fit into the conversation on Twitter.
(click to enlarge or get.pdf or get.png)
Notes:
*All strategies don't fit all brands - do some soul-searching!
**And, yes, some strategies may be combined (like Mortal Combat button combos - "Finish Him!")
***If I'm missing some angles throw 'em at me in the comments (or @akispicer, as I reserve the right to update this chart with better ideas.
Join us for the next installment of Fallon Brainfood, Thursday January 15th at 1pm EST/12pm CST.
Topic: Return of the Real Hero—From Caricature to Character
Through the lens of the superhero and pop culture, we'll explore the heightened relevance of heroes, what it means to be a hero today, and how brands can empower your inner hero. Presented by account planner Alyson Heller and planning intern Courtney Kuehn.
Tune in via live webcast and follow-along on Slideshare/YouTube:
Slideshare:
Fallon Brainfood: Return of the Real Hero (pdf)View SlideShare presentation or Upload your own.
Live chat:
Videos:
Slide 19: SuperHero Comic Guru Interview
With thanks to our interviewees, including blogger Geoff Boucher, "Hero Complex," at the LA Times.
Check back tomorrow for additional clips, links, and information.
On November 6, 2008 Fallon Strategic Planner Aki Spicer and Senior Producer Marty Wetherall conducted a one hour live presentation about mobile media, using mobile media (such as UStream and Qik)!
Presentation slides via Slideshare
Fallon Brainfood: Mobile 10 Invite on 12seconds.tv
Date: Thursday, November 6, 2008
Time: 12pm CST/1pm EST/10am PST
Location: Fallon Stage 24 (for employees) and the Interwebnets (for everybody else)
This will be a live presentation about mobile media, using mobile/social media! RSVP via Facebook.
*Don't worry, specific links and coordinates will be forthcoming on day of the event, you will not have to download or learn any new or complicated technology to participate, I promise.
What is Brainfood?
Brainfood is an all-agency lunch conducted by Fallon Planners. Wide-ranging topics explore trends, business issues, and actionable opportunities for our brands. Moreover, Brainfood offers us a chance to come together, share a beer and some pizza, and engage in a stimulating discussion on a variety of interesting topics that affect our business. Past Brainfood presentations have included trends and hot button issues such as Virtuality, Design For All, China Rising, Latin America in the Age of Web 2.0, Social 10-Trends in Social Media, Blogging the Agency, and more.
Missed previous Brainfoods? Go to + or + for a sampling
Generosity is the recipe of modern branding. It's about providing value to the audience: entertainment value, social value, and brand value.
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