We like strategy and we like to write briefs. We like to look at ads and decide when strategy is bad or good, but how often do we make a real difference?
Here is a guy who made a difference with account planning. Instead of writing a brief he took his observations and research and created a charity, gave homes to 170 homeless people, and gave them back their pride.
Tuesday, March 10, 2009
Real Life Account Planning
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1 comment:
Cool article as for me. It would be great to read something more about that matter.
By the way look at the design I've made myself Young escort
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