We like strategy and we like to write briefs. We like to look at ads and decide when strategy is bad or good, but how often do we make a real difference?
Here is a guy who made a difference with account planning. Instead of writing a brief he took his observations and research and created a charity, gave homes to 170 homeless people, and gave them back their pride.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.