6 Ways to Play Twitter - Winning Strategies for Brands On Twitter

Not a week goes by where someone doesn't ask me to quick-brainstorm a Twitter strategy for their brand. Then I roll my eyes and grimace as I believe most brands probably should not Twitter (because they really aren't willing to deliver on-demand responsiveness - just one among many factors unique to the Twitter platform.).

Nonetheless, here is an easy chart of 6 Ways To Play Twitter. Pin it on your wall if you're considering just how your brand may fit into the conversation on Twitter.

(click to enlarge or get.pdf or get.png)

Notes:
*All strategies don't fit all brands - do some soul-searching!
**And, yes, some strategies may be combined (like Mortal Combat button combos - "Finish Him!")

***If I'm missing some angles throw 'em at me in the comments (or @akispicer, as I reserve the right to update this chart with better ideas.

Community 2.0: Entourage on Whrrl

New social net Whrrl (think Yelp! meets Facebook meets Brightkite/Dodgeball meets Dopplr) is trying to gain groundswell with a nifty collabo with HBO's Entourage. Befriend the crew and get personal guides/recommendations/reviews of LA from the characters like they were "real" people.

More examples(+/-) of social media blurring the lines for "fictional" characters (stay tuned for a Case Study and vid of our own activity with Sci-Fi Network's Eureka TV show.