We like strategy and we like to write briefs. We like to look at ads and decide when strategy is bad or good, but how often do we make a real difference?
Here is a guy who made a difference with account planning. Instead of writing a brief he took his observations and research and created a charity, gave homes to 170 homeless people, and gave them back their pride.
Showing posts with label generosity. Show all posts
Showing posts with label generosity. Show all posts
Tuesday, March 10, 2009
Real Life Account Planning
Wednesday, February 11, 2009
Generosity Pays Off For iPhone Game Developer
When the iPhone game ‘Whack'em All’ was hacked, the developer engaged the game’s hacker instead of taking an aggressive stance. The dialogue had a surprising effect. Sales increased 100%, pirates donated money and the game is now available free of charge.
Here is a link to the article:
http://torrentfreak.com/how-piracy-can-boost-iphone-app-sales-090125/
And here is a video demonstration of the game; if you're curious:
Friday, January 09, 2009
Branded Generosity
John King, Director of Innovation at Fallon, recently wrote this piece on Generosity. It appeared in Contagious Magazine. Below is the story. To view, click each image.
This article was contributed by John King, Fallon's Director of Innovation, to Contagious Magazine - a leading global authority in branding, design, technology and popular culture. To organise a subscription to the magazine, please contact sales@contagiousmagazine.com or call +44 (0) 20 7575 1822.
Tuesday, November 04, 2008
Fallon Brainfood: The Mobile 10
On November 6, 2008 Fallon Strategic Planner Aki Spicer and Senior Producer Marty Wetherall conducted a one hour live presentation about mobile media, using mobile media (such as UStream and Qik)!
Presentation slides via Slideshare
Full presentation video via Google Video
The WINNERS of Fallon Brainfood TXT2WIN contest are: Drew Dayberry of VCU ($25 Apple card) and Pat Sidoti @ Fallon ($50 Apple card).
150 people viewed the presentation via UStream, here is a gallery of some who submitted a mobile photo during the presentation at http://fallon.fanchatter.com
Sponsors:
Contact On The Go Mobile Media at http://www.otgmm.com/ email: jmullin@otgmm.com
Contact FanChatter at http://stadium.fanchatter.com email: marty@fanchatter.com
Friday, October 03, 2008
Generosity: Modern Branding is Learning To Give Instead of Take
Generosity is the recipe of modern branding. It's about providing value to the audience: entertainment value, social value, and brand value.
Here's a presentation I made a few weeks ago at Barkley's Creativity Symposium in Kansas City underscoring the importance of Generosity in advertising.
Part 1
Part 2
Part 3
Thursday, September 18, 2008
Oasis Takes Upcoming Album to Streets (of NYC)
Oasis taught street musicians throughout NYC to play their unreleased songs.
Flickr group links, fans are encouraged to submit their photos here
Free Hugs
//POWERFUL (SIMPLE) IDEA
//GENEROUS ADDED VALUE TO PEOPLE'S LIVES
//MASS INTERACTION
//SOCIAL WEB AMPLIFIED THE IDEA
...Imagine if your Brand had done this?
Thursday, September 11, 2008
Social Media is the New CRM
Noticed yesterday that Home Depot is now on Twitter and answering questions in the vein of Frank over on ComcastCares...I thought this post was a succinct display of the Generosity, CRM responsiveness, and "added value" derived from HomeDepot's social media efforts.
More models for how brands may upgrade CRM and advance value on the social webs.
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