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Friday, February 20, 2009

6 Ways to Play Twitter - Winning Strategies for Brands On Twitter

Not a week goes by where someone doesn't ask me to quick-brainstorm a Twitter strategy for their brand. Then I roll my eyes and grimace as I believe most brands probably should not Twitter (because they really aren't willing to deliver on-demand responsiveness - just one among many factors unique to the Twitter platform.).

Nonetheless, here is an easy chart of 6 Ways To Play Twitter. Pin it on your wall if you're considering just how your brand may fit into the conversation on Twitter.

(click to enlarge or get.pdf or get.png)

*All strategies don't fit all brands - do some soul-searching!
**And, yes, some strategies may be combined (like Mortal Combat button combos - "Finish Him!")

***If I'm missing some angles throw 'em at me in the comments (or @akispicer, as I reserve the right to update this chart with better ideas.


Anonymous said...

nice slide. but "gleen" is spelled "glean."

i assume your copy editors have been laid off.

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