Brainfood: Virtuality

Fallon strategic planners Aki Spicer (Aki Octagon) and Avin Narasimhan (Desi Stoneage) have come back from the future to offer their POV about Virtuality and it’s implications for brands.

One of the hottest debates in marketing circles today is the viability of virtual worlds like Second Life. What are they? What do people do there? Why? What’s in it for me—if anything? We’ve seen companies flooding these worlds, and some are finding it difficult to translate their virtual world presence into real world gains.

The truth is, we traverse virtual dimensions every day without even thinking about it. From financial transactions, to games, to our daily Facebook interactions with friends, Virtuality is a new normal and it impacts many facets of our lives. It is through this lens that we explore what Virtuality means now and in the future, and what our agency needs to know to extract the most from it.

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Brainfood is an monthly digest of Fallon Planner’s strategic intelligence and bridges the gap between trends, business issues, and actionable opportunities for the agency and clients.


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FallonLabs: Meshly

Our own Jason Striegel and David Annis are at it again, this time with a clever Web 2.0 utility for micro-blogging that they've named Meshly.

Meshly takes after Twitter, in that you can send your posts to the site via instant messaging. It’s easy to do as they give you step by step directions through your IM client. Meshly is about uploading links. You choose which category to put it into, and if you don’t think it fits, you can create your own.

The idea is that communities will grow around people with similar interests through their link categories. You can also vote and comment on links, working like Digg. The posts with the most votes make it to the cover page for each content channel.

In their own words Meshly is “the easiest, fastest way to post links to your personal space as well as stay in contact with like-minded community members.”

Check out (and contribute!) to Fallon Planning Blog's Meshly channel, or even my own.

I have found this innovation of instant blogging via my Instant Message portal to be the time saver tool of the year! Quick thoughts simply need a clear and easy posting interface like Meshly - no fuss, no processes. And let's be honest, most blog posts are not really as substantive as we imagine. In fact, most posts are simply quick links and bookmark referrers to clever sites and funny videos. Utilities like Meshly can direct these quickie "side lines" and notes to the blog margins of your widget thus freeing up the center real estate to focus on the big thinking content that matters. Meshly is like a CNN news ticker for your blog. Or a notepad for your blog.

FallonLabs: Striegel's Wall Writer

Our own Jason Striegel and the interactive team is in the laboratory cookin' up some new interactive experiments. This homebrew "wall writer" is intended to eventually project onto a large wall or side of a building and allow the user to draw an image using the building as a canvas and the laser pointer as a pencil.

It's still in the early stages of development and is currently being rigged from a computer, photoshop, a standard web camera and a simple laser pointer.