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Monday, February 05, 2007

New Media Ethics: Wikipedia Warns P/R Professionals

New technology, mo' problems...Another of those pesky ethical issues to contend with...According to the front page of UK PR Week, the founder of Wikipedia warns PR agencies against writing about companies they represent in the popular online encyclopedia. "If it persists they will be banned".

Associated Press asks: "What's to say contributors who get paid have a harder time sticking to the golden path of neutrality? And doesn't Wikipedia have a built-in defense mechanism - the volunteer editors and moderators who can quickly obliterate public relations fluff, vanity pages and junk?"

Yeah, that's what I'm sayin'! I don't see a big issue with advertisers and marketers submitting Wikipedia long as it's factual and not salesy and disruptive. Ok, so salesy and disruptive is prob what we do...but still.

When I have ethical quandries, I look to the Simpsons for guidance...

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