Advergaming: Burger King Games Redux

We noted before about the BK Advergame units sold...now some actual burger sales numbers are in from South Florida Sun-Sentinel...

"Since the fast-food chain launched a limited-edition collection of three Xbox games in November -- Pocketbike Racer, Big Bumpin', Sneak King -- sales of BK Value Meals have spiked to bring home meaty profits during the company's second quarter.

The world's second-largest burger chain said Tuesday its fiscal second-quarter profit jumped 41 percent to $38 million. Company officials cited consistently strong Value Meal sales and the video-game giveaway program for the positive report. Total revenues in the second quarter climbed 9 percent to $559 million from $512 million.

BK's games ranked with other XBox heavy-hitters with over 3.2 million copies sold.


via Sun Sentinel and MIT AdLabs