Never Say "Clever"

Just an observation: If your client uses this word used to describe your work, chances are they don't mean "ingenious". Of course tone matters, but more than likely they've just executed the execution. People are wary/suspicious of advertising, so in this context it's not surprising "clever" is most closely linked to the second definition listed on the image. Beware of "Cute" too.

That's all. Mostly just needed a reason to link to this tool: MapMyWord