Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.

Friday, March 31, 2006

Brands: Microsoft lags in trust study

In a new Forrester survey Microsoft is well behind the other CE brands in both trust and potential. I always knew they weren't trusted in the developer world but this is really surprising given that this is among average households. It really shows how vulnerable they are, especially to Apple.

Also what's with Bose????

Joystiq has more commentary, although clearly they're gaming focused.


KT said...
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KT said...

Must be because of Bose's new QuietComfort 2 Acoustic Noice Cancelling headphones. They are truly amazing.