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Monday, February 23, 2009

Periodic Table of Social Media Elements Reminds You to Optimze Your Social Media Plan

Rick Liebling has created a Period Table of Social Elements on eyecube that made me get thinking on brands use of social media. I included the image below, and the key can be found in the original post on eyecube.


In his words: Social Media really is a lot like chemistry. There is a huge pool of elements you can choose from and an infinite variety of combinations you can create. Twitter + sharing + commenting will give you a different result than blogging + LinkedIn + Flickr. Then of course there are the active ingredients - the people. A dash of Chris Brogan plus a big helping of David Armano and the whole thing changes again.

Often we are approached by brands and clients saying "I want a Twitter strategy" or "I want to be on Facebook." But not every brand that succeeds on Twitter will succeed on Facebook. @Comcastcares uses Twitter as a tool, but can you find a successful Comcast effort anywhere on MySpace?

As agencies, we need to find the right mix of social elements, and when appropriate, the right hyper-connected people to work with or learn from, to deliver the best possible Social Media Mix to our clients.

This gives a great image of all the different options in a quick-get way of understanding the mixing and matching capabilities of all-things social. You blow up a balloon with CO2 and it sits on the floor. Inflate it with helium and it floats.

39 comments:

Rick Liebling said...

Glad you like my Periodic Table. Please consider it a jumping off point, not a landing point. Hopefully it will expose people to some new 'elements' and get them thinking about how, and with whom, they can engage in Social Media.

Jessica said...

Through social networking advertising, and social media advertising those consumers can easily link to it and, in turn, find their way back to your online presence.

Men aftershave said...

too there that thinking about how, and with whom, they can engage in Social Media.

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