Hotlists is an extension of Hot-Or-Not.com which allows the user to upload brand logos or images into a database and then browse the database to create a personal lists of brands, images, logos etc that he or she deems hot-or-not. The application was recently added to facebook which allows a social network user to integrate brands into his or her online profile. Although not very widely used yet, this widget would give a brand a tangible (or many) face to look at and profile to read and judge.
Real site can be found here http://hotlists.hotornot.com
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.