Pollution Penance: Adventure Ecology Floods Second Life

I'm late to this, but seems organization Adventure Ecology (in conjunction with Ogilvy UK) subjected London, Amsterdam, Ibiza, Tokyo and other regions in Second Life to a sudden flash flood which thankfully lasted for only a few hours. The flooding of the areas was done to show the financial, and more importantly, environmental implications of global warming. David de Rothschild, a London-based environmentalist and founder of Adventure Ecology, spoke about the event saying that "Our message was, you may have a second life, but [you still need to] offset your second life in real life."


via MMORPG Blog and GreenNormal"