Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.

Showing posts with label "It's Gittin' Hot In Herre (So Take Off All Your Clothes)" aka Global Warming. Show all posts
Showing posts with label "It's Gittin' Hot In Herre (So Take Off All Your Clothes)" aka Global Warming. Show all posts

Wednesday, September 05, 2007

"Good enough" for green



Scientific American this month focuses in on the various complexities of our current food situation: "The global paradox of obesity and malnutrition." I'd recommend that anyone who is interested in diet, health and consumption should pick this up.

Marion Nestle, author of What to Eat and NYT contributor, wades through many of the conflicting stories we hear to try to get to a simplified view on what to embrace and what to avoid. On the subject of organics, she writes:


Further research will likely confirm that organic foods contain higher nutrient levels, but it is unclear whether these nutrients would make a measurable improvement in health....Organics may be somewhat healthier to eat, but they are far less likely to damage the environment, and that is reason enough to choose them at the supermarket.


She makes a great point here. As individuals, eating organics might not make a difference, but they certainly aren't hurting us, and they are contributing to better living for the whole. I kept thinking about that as I read an article in SmartMoney about green washing machines that questioned whether they get clothes clean enough. The article points out that, since 1990, washing machines have decreased energy consumption by 56% and subsequently, half as powerful. One thing that's making it easier to ignore a shadow of a wine stain: new washers are cool looking. Rainbow colored, smaller, and with touch screen panels, people want them in their homes. While I have to wonder: are our clothes really that dirty?, using other appeals to make it easier for appliance purchasers will help them follow Marion Nestle and endure slightly more in the short term with the understanding that it'll make the long term brighter for everyone.


Monday, August 27, 2007

Bad Time to Zag When Everyone's Zigging

Two new car commercials that tell me the industry doesn't get it.

1. Mitsubishi L200 "for people who love the country"
uuuh. it's a truck. I am guessing there are about three people in the UK who actually need to drive around the countryside in a gas guzzling (aka Earth killing) vehicle of this size.

via pirate geek

2. Kia "save the greenbacks"
Nothing quite like mocking our fragile environmental situation to sell a few cars.

See the spot on Transbuddha

Now, I know I'm going a little Al Gore here, but seriously, A) as an industry, we can play a role in influencing public opinion (by not letting work like this get out the door) and B) car companies are already in hot water. Why risk exacerbation? And okay, C) I'm reading The Omnivore's Dilemma and it's freaking me out.

I'm waiting for a model with organic fabric seats, cupholders made of recycled plastic and maybe even electronics powered by a solar panel on the roof. And no, not in a hybrid SUV.

Thursday, August 23, 2007

Trash Talk: Transparency

Derek Lerner at GHAVA Twittr'd me this interesting clip as it reminded him of the Trash Talk initiative (note to self...behind on photo posts, where's dat cord? Doh.).


On the same note, this link about transparent rubbish bins from PSFK gives me other food for thought around the urgency of making our trash more transparent if we are to spark a change in personal action. We, collectively and individually expend great efforts to hide and disguise trash. Since childhood, we have come to know trash only as something that goes down a magic tube and "away". We hide the smells, we hide it out back, we never have to face it full on and truly deal with it. So the pile builds under our figurative carpets.


Ambient Devices offers ingenius products that re-envision everyday data...in these examples - a desktop glow-orb that depicts real-time stock trends, or a wall meter that displays real-time energy consumption. How might this work in a trash can connotation? Tap our toilets and actually assess the damage we inflict? Tap our drains and confront the volumes we channel down the pipes?

More interesting is the Hive Minding potential that Frog Design's Trash Talk Initiative begins to reveal to me: toss up an idea (or a problem, aka a "brief") and invite bright minds to brew on the subject and blog insights and experiences.

Friday, August 10, 2007

Trash Talk: Wasted

Travel Trash Update. Again, I have fallen off the wagon due to travel and conferences. 3 hail marys and all may be forgiven, rite?

I am, however, increasingly conscious of avoiding needless paper plates and plastic bags. Ever notice how everyone wants to give you plastic bags for any and everything? And those dumb stirrers at the coffee condiments table.
Airplanes, don't separate out the cans and organic compost. What's up with that NWA?
Airports, not a recycle bin in the whole complex.
Hotel events and luncheons...hotel rooms...no assistance for this reforming wastemaker.

On a related note - I now realize that I love my Escape Hybrid. More specifically, I love the "score" meters in-dash that show me just how much MPG I am saving this moment when I drive slowly enough to remain in the "green" (aka electric mode). Staying steady in the green racks me up the savings "points". Driving speedy and erratically shows me the consequences immediately. And I stop, because seeing 20 MPG is a bummer. However, seeing that I am racking up 30-40 MPG makes me feel good. These green meters in my dashboard compel me to change my driving habits and rack up more MPGs. These point meters remind me of a video game score, and moreso provide me the perception of "progress". And reward. I am compelled to beat my driving score from last time, and top my all-time-high MPG score. I realize this is probably not the intention of the green designers at Ford.


I'd like my trash can to note my scores, too. Why can't the cans tell me just how toxic (or not) my trash currently is? I'd like my garbage can to function better and tell me how well I am progressing at this very moment, every moment.


Flickr compiles

Tuesday, July 31, 2007

Trash Talk: Aki Update

Theater, Travel and Tradeshow trash edition.

Took the wifee to Spamalot! on Saturday and decided to leave the trash in the car (hey, I had a good excuse!). The attendent makes you trash your cups before entering to be seated (whew!). Theaters have lots of useless plastic cups forced upon you even though you're only ordering an Orangina which already is in a perfectly useable bottle. I guess the plastic cup is somehow more chic than the bottle?


Travel creates loads of useless trash to be avoided, from the half-eaten sandwich that you knew would taste nasty yet still purchased anyway to the double layers of bathroom paper towels ("I ain't touchin' nuthin' in here!") to the bottles and tickets and countless little slips of paper. Interestingly, for all the containers proffered, DAMN FEW AIRPORT CONTAINERS ARE ACTUALLY CONDUCIVE TO STREAMLINED TRAVEL! Everything is damned bulky and chunktified (yes, a made-up word) requiring great pockets to keep it all together.
Was at FoodSmarts Conference in Chicago for past 2 days..additional photo forthcoming. I admit, I did a bit of cheating these 2 days. Between the laptop and the bags of samples and brochures and camera and notes and miles of walking the floor - I let some of the trash go (like the half-eaten turkey sandwich and some Red Bull cans and some food sample cups and plates). Tradeshows, with all their lame pens and lights and trinkets and mints and flyers and brochures are probably the posterchild for wasteful disposability. Everything you're handed is headed to the trash. Best to just not take most of the crap, maybe exhibitors will quit buying them and provide more engaging and memorable experiences to draw crowds in lieu of trash trinkets.

And another thing: NOT ONE DAMN RECYCLE BIN ANYWHERE IN THE AIRPORT OR CONVENTION HALL. Can a wasteful consumer get any help on trying to reform?

Needless to say, my actual trash generation at the tradeshow is a bit more than the photos depict. Minus 10 points on cheating. Doh!

And yes, I have added a man-bag to keep my trash ever so stylish.

One napkin can, indeed, last all damn day (especially when you don't want to haul napkin trash all day). Perhaps I may invest in a handkerchief (gramps was onto something there).

Flickr compiles

Saturday, July 28, 2007

Trash Talk: Aki Day 01

Met Ashley Menger at Frog Design a few days ago and was introduced to their Trash Talk Initiative.

As an attempt to research our (dis)connections with the trash we create (and hopefully evolve some solutions), Trash Talkers commit to a few weeks of living with the trash they create daily. Common wisdom insists that it takes 3 weeks to actually change human behaviour so I will take on the Trash Talk challenge for 21 days and keep my daily trash with me everywhere I go.

Here's my first day's trash...

Direct mail did me in. 1 week of direct mail at that. Travel Tomorrow. Tickets to the theater tonight...lemme think about how I'm gonna get my trash in the show. Doh!

Friday, June 29, 2007

Pollution Penance: Adventure Ecology Floods Second Life

I'm late to this, but seems organization Adventure Ecology (in conjunction with Ogilvy UK) subjected London, Amsterdam, Ibiza, Tokyo and other regions in Second Life to a sudden flash flood which thankfully lasted for only a few hours. The flooding of the areas was done to show the financial, and more importantly, environmental implications of global warming. David de Rothschild, a London-based environmentalist and founder of Adventure Ecology, spoke about the event saying that "Our message was, you may have a second life, but [you still need to] offset your second life in real life."


via MMORPG Blog and GreenNormal"

Saturday, June 23, 2007

Pollution Pennance:Batman Drives Green

Even Batman has eco-friendly intentions. Seems that gigantic jumping Batmobile-thing that he used in the last movie is just getting too expensive to drive, even for the super rich Bruce Wayne. So, meet his new ride: The Bat-Pod!

via AutoBlogGreen

Tuesday, May 15, 2007

Conscious Consumption:Recycle Bank Rewards You for Recycling

Doin' good sometimes needs incentive. How 'bout points for buying stuff?

"The initial launch in the West Oak Lane and Chestnut Hill neighborhoods of Philadelphia included 2,500 households where the recycling rates were 7% and 30% respectively. Within two months, recycling rates had doubled in both neighborhoods. Additionally, participation rates in both neighborhoods rose to 90%. These improvements and statistics remain the standard for RecycleBank in that typically recycling rates rise to 40% and participation in the RecycleBank program hovers around the 90% range."

Recycle Bank website, news video, more info

Conscious Consumption:Design Can Change


"Sustainability and good design do not have to be mutually exclusive." Designers may examine how practices impact the environment here.


via Treehugger and Greennormal

Monday, May 14, 2007

Pollution Penance:Yahoo Green


Yahoo launched a campaign called, Be a Better Planet, which aims to find the greenest city in America and provide that city with a fleet of hybrid taxis. The promo ties in Yahoo services like Yahoo Answers, and they’re launching a site called Yahoo Green, which aims to be a hub for all things green.

*Though at this moment, I see this Green search engine as little more than a shell - the searches don't net you anything organized by "green" per se. Some of this may be a bit of bandwagoneering, while adding little unique value. This is a green promotion (cute), whereas the intuitive killer app would be a truly Green Search Engine (as the name implies!). Whattup with dat, Yahoo?


via Mashable