Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.

Tuesday, May 15, 2007

Conscious Consumption:Recycle Bank Rewards You for Recycling

Doin' good sometimes needs incentive. How 'bout points for buying stuff?

"The initial launch in the West Oak Lane and Chestnut Hill neighborhoods of Philadelphia included 2,500 households where the recycling rates were 7% and 30% respectively. Within two months, recycling rates had doubled in both neighborhoods. Additionally, participation rates in both neighborhoods rose to 90%. These improvements and statistics remain the standard for RecycleBank in that typically recycling rates rise to 40% and participation in the RecycleBank program hovers around the 90% range."

Recycle Bank website, news video, more info

No comments: