Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.

Tuesday, July 31, 2007

Trash Talk: Aki Update

Theater, Travel and Tradeshow trash edition.

Took the wifee to Spamalot! on Saturday and decided to leave the trash in the car (hey, I had a good excuse!). The attendent makes you trash your cups before entering to be seated (whew!). Theaters have lots of useless plastic cups forced upon you even though you're only ordering an Orangina which already is in a perfectly useable bottle. I guess the plastic cup is somehow more chic than the bottle?

Travel creates loads of useless trash to be avoided, from the half-eaten sandwich that you knew would taste nasty yet still purchased anyway to the double layers of bathroom paper towels ("I ain't touchin' nuthin' in here!") to the bottles and tickets and countless little slips of paper. Interestingly, for all the containers proffered, DAMN FEW AIRPORT CONTAINERS ARE ACTUALLY CONDUCIVE TO STREAMLINED TRAVEL! Everything is damned bulky and chunktified (yes, a made-up word) requiring great pockets to keep it all together.
Was at FoodSmarts Conference in Chicago for past 2 days..additional photo forthcoming. I admit, I did a bit of cheating these 2 days. Between the laptop and the bags of samples and brochures and camera and notes and miles of walking the floor - I let some of the trash go (like the half-eaten turkey sandwich and some Red Bull cans and some food sample cups and plates). Tradeshows, with all their lame pens and lights and trinkets and mints and flyers and brochures are probably the posterchild for wasteful disposability. Everything you're handed is headed to the trash. Best to just not take most of the crap, maybe exhibitors will quit buying them and provide more engaging and memorable experiences to draw crowds in lieu of trash trinkets.

And another thing: NOT ONE DAMN RECYCLE BIN ANYWHERE IN THE AIRPORT OR CONVENTION HALL. Can a wasteful consumer get any help on trying to reform?

Needless to say, my actual trash generation at the tradeshow is a bit more than the photos depict. Minus 10 points on cheating. Doh!

And yes, I have added a man-bag to keep my trash ever so stylish.

One napkin can, indeed, last all damn day (especially when you don't want to haul napkin trash all day). Perhaps I may invest in a handkerchief (gramps was onto something there).

Flickr compiles

1 comment:

Wendy said...

"And yes, I have added a man-bag to keep my trash ever so stylish."?????

Wifee here...

I'ts not a "man bag" dear, it's a man purse or "murse" for short. Sugar coat it any way you like, a purse, is a purse, is a purse.