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Tuesday, March 10, 2009

Real Life Account Planning

We like strategy and we like to write briefs. We like to look at ads and decide when strategy is bad or good, but how often do we make a real difference?

Here is a guy who made a difference with account planning. Instead of writing a brief he took his observations and research and created a charity, gave homes to 170 homeless people, and gave them back their pride.


Anonymous said...

Cool article as for me. It would be great to read something more about that matter.
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