Social Media is the New CRM

Noticed yesterday that Home Depot is now on Twitter and answering questions in the vein of Frank over on ComcastCares...I thought this post was a succinct display of the Generosity, CRM responsiveness, and "added value" derived from HomeDepot's social media efforts.



More models for how brands may upgrade CRM and advance value on the social webs.

Networked Self: Axe on Yahoo! Live

Looks like Axe Brazil is using Yahoo! Live to good effect.


I guess it beats lookin' at my channel

*Unfortunately, the dudes here seem creepy. Put a shirt on!

Web 2.0 in Plain Hip Hop

In the vein of Comm Craft's web 2.0 in "plain english" vids, we now got Chuck at PopLabs who explains Web 2.0 in rhyme styles.

Recognize. SEM and SEO rap.


Put ya hands up. Social Media Addiction rap.

Tom Green Hosts Talk TV Show From His House

Tom Green has been getting all web 2.0 social media on us with a decent enough show that he broadcasts live nightly from his house. The Tom Green channel on the web displays his real home phone number for any and all to call and ask questions on air. Celeb guests like Perez Hilton, Tony Hawk, Dr Drew and Kenny+Speny come on over to Tom's house and bring items for later resale on eBay to raise funds to keep the show on the air. Viewers get to vote on what the funds are actually spent on (necessary vid equipment or a useless stuffed bear, for instance). Podcasts on iTunes, yep. Blog, yep. Mass calls to submit user-gen YouTube vids of you watching him.

All he needs now is a groundswell of viewers and paying advertisers and he has a disruptive model for the giants to be concerned about (or mimic).

Mass Interactive:Trevor, the Mentos Intern

Check out Trevor, the Mentos Intern. He's livestreamed on the web. Give him work. Rate him. Make friends with him on Facebook.

Similar to Justin.tv, only with a purpose (so says Sarah). Either way, fun idea.