Politics 2.0: Motivequest Tracks Political Brand Advocacy

MotiveQuest uses online advocacy as a measure to guage Election '08. Contrast this tool against the "expert" polls and let's see in November. At stake here in this experiment is a battle royale between the reliability of classic poll "ask" research versus online anthropology "listen" research. Whatever the outcome in November, it is increasingly clear that planners will need to balance the two measures (what they say in our survey trackers, and what they say on the web) to get a nuanced understanding of how our brands are perceived in the age of conversation/participation.

Periodic Table--Wait! Come back!

The periodic table of visualization methods is a great planner gadget. Practically any method of organization...organized! And they even remembered Lachlan's prized iceberg chart. So please come back, I wasn't going to talk about science.

Web 2.0:Walk2Web.com

New toy! Oooo, shiny...

walk2web allows you to visually browse web sites that are linked from your URL.

I tried it out for ElectSusie and FallonPlanningBlog

Politics 2.0: 21 More Months to Go...

Alexa has a blog and they've posted an analysis of the relative popularity of the three leading democrat(ic) candidates' web sites.

Let's start with the blue team. Hillary clearly has had the most visitors to her site of any candidate (blue line), particularly on the 21st of January, when she posted a video announcing her candidacy. She nearly doubled the number of visitors that had visited Barack Obama's site (for the same reason, in red) a week earlier, and more than quadrupled the visits to John Edward's site 3 weeks prior.


There are several other democratic candidates not listed because at this point their sites are not getting enough traffic to show up on the chart.

And how fares the red team? The Republican sites are just a tiny blip on the chart. Both have approximately 10% of the traffic of the third place democratic candidate, John Edwards.



Of couse, rabbits have been known to throw a race or two in the past. 21 months to go...

via Alexa Blog