New social net Whrrl (think Yelp! meets Facebook meets Brightkite/Dodgeball meets Dopplr) is trying to gain groundswell with a nifty collabo with HBO's Entourage. Befriend the crew and get personal guides/recommendations/reviews of LA from the characters like they were "real" people.
More examples(+/-) of social media blurring the lines for "fictional" characters (stay tuned for a Case Study and vid of our own activity with Sci-Fi Network's Eureka TV show.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.