Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.

Thursday, September 18, 2008

Social Web Amplifies AIG Advertising Ironies

AIG's ad message irony: a theme of 'Strength to Be There' sparks a campaign pullout. But the social web never forgets as links and WOM spreads virally.




And this blogger received a direct mailer (and topped Digg ranks yesterday) from AIG asking: "If Disaster Strikes, Will You Have The Protection You Need?".

Perhaps marketers will need to audit their brands' vulnerability in a worst case scenario where the product/company can't deliver on the ad message - in a big public way. This, of course, is the eternal bane of advertiser's existence - the nagging worry that "what if my client can't deliver on our big brand idea?"


via AdAge and IPoopDaily.com

4 comments:

Men aftershave said...

thank for the information. i like you page

Viagra said...

That is very ironic!

Elliott Broidy said...

How perceptive

Cialis said...

Great website, continue the Excellent work!