Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Wednesday, September 24, 2008
MotiveQuest uses online advocacy as a measure to guage Election '08. Contrast this tool against the "expert" polls and let's see in November. At stake here in this experiment is a battle royale between the reliability of classic poll "ask" research versus online anthropology "listen" research. Whatever the outcome in November, it is increasingly clear that planners will need to balance the two measures (what they say in our survey trackers, and what they say on the web) to get a nuanced understanding of how our brands are perceived in the age of conversation/participation.