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Thursday, September 18, 2008

Social Web Amplifies AIG Advertising Ironies

AIG's ad message irony: a theme of 'Strength to Be There' sparks a campaign pullout. But the social web never forgets as links and WOM spreads virally.

And this blogger received a direct mailer (and topped Digg ranks yesterday) from AIG asking: "If Disaster Strikes, Will You Have The Protection You Need?".

Perhaps marketers will need to audit their brands' vulnerability in a worst case scenario where the product/company can't deliver on the ad message - in a big public way. This, of course, is the eternal bane of advertiser's existence - the nagging worry that "what if my client can't deliver on our big brand idea?"

via AdAge and


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