Daft Punk, the French electronic duo known for making music that scares your cat and using robots for live shows, have decided to promote their new live album, Alive, with an embeddable widget, which allows visitors to listen to previews of new tracks, buy the single, read Daft Punk’s biography, read the newsletter, and see a photo gallery of the band.
“Standard” promotional tools are giving way to user-syndicated web based promotion and social networking - at costs that are next to nothing.
via Mashable and Brand Republic
Tuesday, October 30, 2007
Wigetization: Daft Punk Promo Widget
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2 comments:
make it easy to share - such a simple rule for marketers, especially band marketers. media piracy (including music) was highlighted in an adweek article today. i think this is smart - giving people the options and letting them choose. i think choosing the design of the widget (perhaps to make it more personal) would add to the experience (make me more likely to embed it). in case you want more content - here's a young daft punk in wisco (closer to your hood): http://video.google.com/videoplay?docid=4275660658800832791
the other thing that's smart is that they get the lifespan of a widget. The weather widget is taken--and so are most other at-a-glance information providing widgets. So that means people will add cool new widgets, but they're going to get rid of them, too. Doesn't seem like Daft Punk is fooling itself with the idea of a permanent widget: this is for a CD release, they'll add content to keep it fresh for a while, and then they will move on, just like everyone else.
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