Wigetization: Daft Punk Promo Widget

Daft Punk, the French electronic duo known for making music that scares your cat and using robots for live shows, have decided to promote their new live album, Alive, with an embeddable widget, which allows visitors to listen to previews of new tracks, buy the single, read Daft Punk’s biography, read the newsletter, and see a photo gallery of the band.

“Standard” promotional tools are giving way to user-syndicated web based promotion and social networking - at costs that are next to nothing.

via Mashable and Brand Republic