Brave New Media: How Facebook Users Spend Their Time

Compete.com blog discusses "how Facebook users spend their time".

Not unsurprisingly, people spend most of their time browsing profiles, but using applications is getting up there in terms of number of users, and the time spent is almost as long.

And speaking of Facebook Apps...Compete data show that Facebook activity grew 32% from May to August, 2007, with more than a third of the growth coming from the new applications.


And furthermore...O'Reilly released a report The Facebook Application Platform and it has good and bad news. Good: there are nearly 5000 Facebook applications, and the top applications have tens of millions of installs and millions of active users. Bad news: 87% of the usage goes to only 84 applications! Only 45 applications have more than 100,000 active users. "This is a long tail marketplace with a vengeance -- but unfortunately, the economic models (for developers at least, though not for Facebook itself) all rely on getting into the very short head."

Here's the distribution of active users among the top 200 developers. (Some developers have multiple popular applications.) As you can see, the drop-off is extremely steep:


Doh! Tim O'Reilly says: "This doesn't mean that Facebook won't become an important platform for developers, just that a throwaway Facebook app is not the ticket to quick riches. Embracing the Facebook opportunity requires more than just optimism."

via O'Reilly Radar and Compete.com Blog