Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.

Wednesday, August 29, 2007

Live Web In Plain English

The Common Craft Show is a series of short explanatory videos by Lee and Sachi LeFever. Their goal is to fight complexity with simple tools and plain language.


salina said...

These are awesome! I thought they were interesting and I know my parents would be knocked on their if only they didn't have dial up... is there a DVD for sale?

sadolan said...

What's the deal with all the shitty pop-ups on this blog? It used to be a lot of fun to read, now I get a headache.

salina said...

you mean the preview function? it's just page viewing for the commitment-adverse: you can see what's under the link before you have to click on it. we started using it about six months ago and since then, I have been surprised by how many other sites have it, too.

sadolan said...

I can see a possible reason for having it, but when an image pops up and image to a link of that same image, you are just wasting processor cycles, someone's time, and eating up valuable attention, which is in short supply for some of us. Other than that I still like this site.

sadolan said...

Sorry, "pops up *an* image."

salina said...

The crowd speaks and fallonplanningtrendpointblog listens. Snapfish is going away. Plus, Agency Spy uses it, so it's totally yesterday.


AKI SYSTEMS 2600 said...

SnapShots, actually.


1)A flaw in SnapShot's widget is that it doesn't allow for personal choice. Technically, it should be an app for user's computer/browser that is my own personal setting cuz one chooses to work that way, not an app on a site that forces everybody to work that way. They should consider making it a Mac/PC or browser app and then pay websites based on how many referrers their app sent to your sites (but I digress).

2)It doesn't provide so much value that it can't be removed. It is not vital to the experience. Not enough people find it so valuable to the experience that we absolutely must keep it. And if most of us are just lukewarm and not passionate evangelists...then why add it at all really?

This rationale is so Web 2.0 (note to brands and advertisers).

3)And we don't get paid for using it, as originally proposed (which is one clue to Sarah's observation that she's seen it on many sites recently). Initially it was an experiment to try and monetize the blog...never got that far due to varying complications. And installing the app then became a test on our behalf of adding functionality for users. Now revisit #2.


salina said...

Okay fine aki, you are right. I was just being snarky.