Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.

Thursday, August 23, 2007

Trash Talk: Transparency

Derek Lerner at GHAVA Twittr'd me this interesting clip as it reminded him of the Trash Talk initiative (note to self...behind on photo posts, where's dat cord? Doh.).

On the same note, this link about transparent rubbish bins from PSFK gives me other food for thought around the urgency of making our trash more transparent if we are to spark a change in personal action. We, collectively and individually expend great efforts to hide and disguise trash. Since childhood, we have come to know trash only as something that goes down a magic tube and "away". We hide the smells, we hide it out back, we never have to face it full on and truly deal with it. So the pile builds under our figurative carpets.

Ambient Devices offers ingenius products that re-envision everyday these examples - a desktop glow-orb that depicts real-time stock trends, or a wall meter that displays real-time energy consumption. How might this work in a trash can connotation? Tap our toilets and actually assess the damage we inflict? Tap our drains and confront the volumes we channel down the pipes?

More interesting is the Hive Minding potential that Frog Design's Trash Talk Initiative begins to reveal to me: toss up an idea (or a problem, aka a "brief") and invite bright minds to brew on the subject and blog insights and experiences.

1 comment:

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