When the iPhone game ‘Whack'em All’ was hacked, the developer engaged the game’s hacker instead of taking an aggressive stance. The dialogue had a surprising effect. Sales increased 100%, pirates donated money and the game is now available free of charge.
Here is a link to the article:
http://torrentfreak.com/how-piracy-can-boost-iphone-app-sales-090125/
And here is a video demonstration of the game; if you're curious:
Wednesday, February 11, 2009
Generosity Pays Off For iPhone Game Developer
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