Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.

Friday, February 20, 2009

6 Ways to Play Twitter - Winning Strategies for Brands On Twitter

Not a week goes by where someone doesn't ask me to quick-brainstorm a Twitter strategy for their brand. Then I roll my eyes and grimace as I believe most brands probably should not Twitter (because they really aren't willing to deliver on-demand responsiveness - just one among many factors unique to the Twitter platform.).

Nonetheless, here is an easy chart of 6 Ways To Play Twitter. Pin it on your wall if you're considering just how your brand may fit into the conversation on Twitter.

(click to enlarge or get.pdf or get.png)

Notes:
*All strategies don't fit all brands - do some soul-searching!
**And, yes, some strategies may be combined (like Mortal Combat button combos - "Finish Him!")

***If I'm missing some angles throw 'em at me in the comments (or @akispicer, as I reserve the right to update this chart with better ideas.

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nice slide. but "gleen" is spelled "glean."

i assume your copy editors have been laid off.

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