Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.

Tuesday, December 11, 2007

The Whopper Freakout

This is genius.

(and in response to Seth's comments, I guess I'm doing my best to respect the Media Snacker).

4 comments:

salina said...

yep. props.

AKI SYSTEMS 2600 said...

nice way to sneak in eliciting TESTIMONIALS from the client brief, too. shows you can give the client what they want - in imaginative and engaging and creative ways.

Anonymous said...

this is the best qsr shit i've ever seen. nice way of taking loyalist's (quite literally) voice and using it to your advantage. aside from that, comparative advertising usually is a signal of a desperate company.

Anonymous said...

love this stuff. very nice. actually makes me want a whopper too. so much better than the usual "pretend comedy" done for this category.

there truly is nowt as queer as folk.