This is genius.
(and in response to Seth's comments, I guess I'm doing my best to respect the Media Snacker).
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Tuesday, December 11, 2007
The Whopper Freakout
Posted by avin at 12/11/2007 11:16:00 AM
Labels: Brave New Media, Burger King, Social Marketing, Social Media, Viral Video
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5 comments:
yep. props.
nice way to sneak in eliciting TESTIMONIALS from the client brief, too. shows you can give the client what they want - in imaginative and engaging and creative ways.
this is the best qsr shit i've ever seen. nice way of taking loyalist's (quite literally) voice and using it to your advantage. aside from that, comparative advertising usually is a signal of a desperate company.
love this stuff. very nice. actually makes me want a whopper too. so much better than the usual "pretend comedy" done for this category.
there truly is nowt as queer as folk.
Great reaad thanks
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